This campaign ridicules middle aged and old men who are trying hard to keep it up and enjoy on the hot bed of sexual pleasure. The campaign for FPA warns people in this age group that it’s older people who are getting more sexually transmitted infections (STIs) than ever before.
The campaign presents retro images of men and women who wear that and the copy reads(the copy is a bit harsh on the old folk, I think):
Remember wearing this? Then remember to wear this!
Remember when you thought this looked fab and groovy? When everything was peace, love and tie-dye tee shirts? You’re older and wiser now of course. An experienced lover. All the sexual anxieties of youth a thing of the past. But if that’s true, how come it’s older people who are getting more sexually transmitted infections (STIs) than ever before? Simple. Once we hit our 40s and 50s, we drop our guard. We think things like syphilis, gonorrhoea, genital warts and chlamydia are strictly for young people. Well, unfortunately, STIs don’t ask how old you are before they infect you. And they don’t care how few sexual partners you’ve had recently either. So, if you want to enjoy a few more perfect summers of love, remember – condoms rock. Use them!
CREDITS
Advertising Agency: tea, London, UK
Creative Directors: Chris Bishop, Stuart Fermor
Art Director: Chris Bishop
Copywriter: Stuart Fermor
Via: Ads of the world
