We have seen too much fishy campaigns recently! Fishlady and fishman at the seafood festival. Men and ladies evolving to their fishhood. Now here is curious case of the baby fishes, which will give you an odd feeling.
This print campaign for Okuma has been developed by Barnes, Catmur & Friends. It includes fishy babies with beards, old and young at the same time. Indeed, the campaign attracts our attention with its difference. I am saying that it is different because this kind of approach is unexpected from such a brand.
CREDITS
Agency: Barnes, Catmur & Friends Auckland
Executive Creative Director: Paul Catmur
Executive Creative Director: Daniel Barnes
Creative: Carlos Savage
Creative: Matt Weavers
Creative: Jesse Stevens
Head of Art: Crispin Schuberth
Art Director: Brad Stratton
Photographer: Mat Baker
Retoucher: Karl Baker
Account manager: Mike Wilson
Via: Coloribus
