What will be the attitude of the Mommies and Daddies of these vampires? If they are progressively vampiric, I think that they can approve their childrenâs vampire avatars. Leaving aside that question for a while, let us come to the advertising vambient work for the launch of Season 3 of the HBO series True Blood.
DRAFTFCB Auckland was the blood and brain behind this effort. It created the âI Am Vampireâ website and invited fans of the show(vampires, in a way) register themselves as vampires and tell their story. Then they created a full-page press ad, listed all the names of the registered vampires and wrote customised birth/death notices for them.
CREDITS
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Directors: Billy McQueen, Chris Schofield
Art Director: Billy Mcqueen
Copywriters: Josh Stuart, Harriet Johnston
