Even Volkswagen ads become incredibly strange when it enter the dragon’s creative land. Well, we have seen strange way of Chinese creativity before. Remember the graphic representation of bad smell. Remember the bloody ambient campaign against domestic violence. Well, there is an eerie way.
This print campaign for Volkswagen GTI has been developed by an agency in Beijing named BIG Advertising. The campaign shows people who have pissed their pants, and the copy says- It will go fast.(translation)
I am not sure what the campaign is exactly trying to convey through this pissing idea. Is it trying to say that Volkswagen GTI is too fast that it will make you piss your pants? Ok. Then what about safety? Do you need a car that will make your pants wet with fear? Power without responsibility and power without safety simply lead to danger.
In short, the campaign attracts our attention with its uncanny way. But, it fails in conveying the real message.
CREDITS
Advertising Agency: BIG Advertising, Beijing, China
Creative Director: Jun Zhang
Art Director: Tao Meng
Copywriter: Yang Yu
Illustrators: Zhigang Li, Xiaoming Cheng
Via: Ads of the world
