Commercials for lotteries are usually attractive and based on out-of-the-box concepts. Humor and cuteness are primary elements used in these commercials. Even if they are presenting your chances of winning lottery or how winning a lottery can make you disappear from your (harsh) realities, there will be a touch of light humor there.
This spot for NY Lottery, developed by DDB New York, attracts our attention with its really cute presentation. This wonderful âsleepy timeâ promotes their new game, Sweet Million
CREDITS:
Agency: DDB New York
Agency Producer: Matt Nowak
Creative Director: Gerard Caputo; Reuben Hower
Creative: Howard Finkelstein; Bonnie Lutz
Director: Randy Krallman
Production: Smuggler
Producer: Paula Cohen
Post Production: Framestore NY
Editor: Gavin Cutler
Music: Beacon Street Studios
Via: Shots
