This is smart advertisement campaign launched by NRDC in public interest with a view to create awareness about global warming and to urge people to use less light possible in an attempt to reverse the trend. The campaign aims to show how using less energy would be step towards restoring old natural order. The advertisements are showing dying trees and mountains with very little snow; however, when these photographs are seen after turning the light off it gives altogether a new picture. The campaign has used a chemical that glows in the dark.
It was certainly a remarkable idea to bring this message across people in an attractive and interesting way to compel people to think in this direction. The presentation of the campaign is too very interesting and simple. The text of the campaign reads, ‘turn off the lights and reverse global warming’. The campaign was developed by The University of Texas.
Via: Twenty Four
