Nordica Cottage Cheese had launched this print advertisement campaign as a part of its promotional campaign. The campaign aims to focus the energy the product provides to a person. The campaign has apparently targeted woman consumers as the product contains low fat and high in protein. The advertisements are showing powerful women indulged in daily chores while glorifying the cheese in a complete Nordic background. The campaign has displayed an interesting portrayal of Nordic life style.
The presentation of the campaign is undoubtedly impressive with a fantastic idea to emphasize the product benefit in an interesting manner. Moreover, the art direction in the campaign seems to be remarkable. The text of the campaign reads, ‘Embrace the Nordica Lifestyle! Low in fat and high in protein, Nordica single-serve cottage cheese gives you lots of Nordica energy. It`s the perfect snachenfroögen.’ The campaign was created by John St. agency.
Via 10 Ad
