This is an interesting print advertisement campaign launched by Natural Resources Defence Council, NRDC, to draw attention towards the fact that vast natural resources are rapidly depleting and need immediate action to stop it as it has jeopardized existence of environment and lives of several species. The campaign aims at conveying that the nature in a grave danger and people are desired to act in time to save it. The advertisements are showing trees and birds arranged in a manner that reflect the Morse code giving message SOS. As a matter of fact, the idea was to show a wide canvas of nature while displaying fewer trees and birds arranged as SOS.
The medium adopted to convey the message is of course unique and if effective but strictly only for those who can understand it. Undoubtedly it was a very appealing idea but if it is meant to address a wider section of mass then is probably a bit complicated. The text of the reads, ‘Nature is trying to tell us something’. The campaign was created by Berghs School of Communication, Stockholm, Sweden.
Via Ads of the World
