This is a unique print advertisement campaign for BC Lions launched recently in Canada. The campaign has taken a peculiar way to highlight the popularity, loyalty and commitment of people for the league. The campaign apparently aims at showing the huge popularity the leagues enjoy. The agency which has created this ad had extended, The BC Lions had an amazing season in 2006, and the agency thought it would be interesting to take a closer look at all those dedicated opposition fans who made the long trek out to BC Place only to watch their team get slaughtered.
The presentation of the campaign is obviously real therefore engaging and it would for sure receive due attention of people. Moreover, it was actually a remarkable idea to show the popularity through the expressions of fans of the league. The advertisement has showing different expressions of the fans when the league was loosing, which is actually impressive. The campaign was created by, ‘Rethink Communications, Vancouver, Canada’.
Via Frederik Samuel
