This is an interesting print advertisement campaign launched by Bluefly, a fashion and lifestyle e-commerce website. The campaign is featuring naked women in public places and the women have not been noticed by people around to probably depict wearing bad clothes is like going naked in public. The website had launched this campaign with an aim to receive larger attention which it could have probably achieved with a unique advertisement campaign.
The idea of the story is remarkably good and the presentation of the ads has made the campaign extremely effective. The official statement regarding the ad outlines that Bluefly has is laying emphasis on the importance of individuality. The copy of the ad reads, ‘nothing to wear’ and the later part is in response to the previous text, ‘that’s why Bluefly’. The campaign was created by McCaffery Gottlieb & Lane.
Via Duncan’s Print Ad
