This is a hilarious print advertisement campaign meant for Ephydrol that helps to remove foot odor. The campaign aims to establish in the first part that how deadly can be foot odor that it can be used as a weapon at times, clearly comparing the lethalness of foot odor with weapons. After taking a humorous note of this aspect the ad claims that the company can help to get rid of deadly foot odor.
Moreover, it was a really appropriate and effective exaggeration of the core issue. The presentation of the advertisement is considerably good. The copy of the ad reads, ‘Ephydrol. Gets rid of deadly foot odor’. The campaign was developed by TBWA, Paris.
Via 10 Ad
