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Sadly, I don’t understand this beautiful language French but seems the ad mostly describes the product here. The visual looks funky as usual. And unlikely you will find a flame on the screen of the phone.
Mostly like other mobile players Nokia also executes ‘push’ advertising and marketing trade promotion policies whereas it advances the promotion to wholesaler (e.g. carphone warehouse) , wholesaler pushes it to retailers and thus it reaches consumers. (So unlike xbox 360 which more stresses on pull strategy)
Nokia also offers huge subsidy on the handsets to lure wholesalers.
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