On Gmail mobile official page no adsense or text ad program is mentioned. But as mobile web is evolving with lightening speed new banner of ad guidelines are on the threshold. Though some are skeptical about the concept for various reasons Mobile Marketing Association (MMA) identifies mobile text ad as a potential winner.
These banner and text ads practices ere designed keeping in mind IAB’s guidelines. It explains two several banner units in two different formats. XHTML and WML.
Text banner is a two line text ad consists of 12-16 characters on a single line. And graphical banner is 80*15 pixel with black and white bitmap graphic.
The Ad Standards Committee, of the Mobile Marketing Association, developed these standards in collaboration with representatives from: Nextel, Enpocket, The Weather Channel Interactive, Vindigo, Third Screen Media and Yahoo!
Heidi Lehmann, VP of strategic alliances at Third Screen Media and chair of the MMA ad standards committee told ClickZ, ‘The agencies are ready to go… The advertisers are ready to go. The carriers have been the block in the road. This year, they’re coming around and saying, ‘Hey, the money would be nice…’ The MMA Ad Standards committee has been working with the carriers along with agencies, publishers and service providers on how best to roll out mobile advertising initiatives to protect all constituents.”
MMC – Full report
