Vespa, well known Italian brand of scooters has come up with a rather creative ad campaign, Stop for nothing, for its new sleek line of scooters. The advertisements highlight the unique dimension point of the vehicle. This two wheeler can escape through narrow spaces which can be space between two cops or trams!
The product concept itself is good for modern choked roads where everyone wants to get ahead. And the ad concept is simple, creative and focussed on the unique selling point of the product. No need of glossy persuasion. Goes straight to the heart of the matter!
source: Briefblog
