When it rains, all birds fly for shelter. But eagle avoids the rain by flying high. This is true for The Daily star. When recession made many newspapers and magazines timid with fear, Daily Star has succeeded to cope up with the situation with new tactics.
When almost all newspapers saw year on year circulation declines, Daily Star increased its circulation by more than 6%. The publisher of Daily Star, Express Newspapers, slashed the cover price to 20p and it helped in increasing the circulation.
The Star, which climbed 6.3% year on year, had an average circulation of 768,534 in January due to this intelligent move.
Via: guardian.co.uk
