New Zealand Aids Foundation (NZAF) ‘Horny as campaign’ finds itself into controversy after Whitcoulls has pulled down the issues from the shelves. The magazine spokesperson Warren Hunter says the ad is pornographic in nature and they are expecting a clarification from the distributor in regard to this.
New Zealand Aids Foundation however strongly claims that the ad intends to promote only safe sex and can not be termed as pornographic. It points out that when HIV infection rates among men who have sex with men are increasing at all time high, it’s important that health promotion message like this gets across to its audience.
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