The National Geographic has rolled print advertisement campaign to promote its kid’s magazine. The ad specifically focuses on the complex nature of things around us and the persistent need to teach children about them in a lucid manner. The first advertisement is showing two kids running in the field with flying cat and at the same time showing occurrence of Tornado to depict how to make children know the complex processes of events.
However, execution of the second advertisement is quite engaging and interesting. The second ad shows the extremely complicated space shuttle with a child on his bicycle to depict the difference of the complexity. Therefore, it aims to covey that how to make children understand the extremely complicated issue of what they are always curious of.
Though the idea of the ad is not exactly fresh as the same organization has used it before, however, the execution of the ad is undoubtedly excellent. The copy of the ad reads as ‘They don’t have to learn the hard way’. The ad campaign is credited to FoxP2, South Africa.
Via Ads of the World
