This is beyond doubt a spine chilling print advertisement for AXN complementing its adventurous attitude. The ad is showing a sofa with thousands of snake moving on it, which naturally sends a shock wave for who so ever looks at it. The idea is of course very fresh and creative. Besides, the treatment of the idea is considerably effective.
However, speaking of background of the advertisement it should have used slightly deep colors in place of the pale color it has used. Using a deep color could have enhanced the power of presentation in order to make it more effective. The copy of the ad is in perfect camaraderie with the visual that reads as, ‘Relax. If you can’. The ad is credited to Red Cell Milano.
Via I believe in adv
