This is an interesting and intriguing print advertisement meant for promoting National Geographic Channel. However, the core intention of the advertisement seems to be focusing on the National Geographic on HDTV. The objective seems to be promoting its website where one can watch HDTV quality videos related to wildlife and other videos. The advertisement is showing a wildlife photographer taking pictures from HDTV, which is showing a bird in action. However, even if the placement of the tree near to the TV is not intentional but it is surely giving impression that the both arrangements are somewhat connected.
The presentation of the campaign is unquestionably very impressive and compelling. However, few are of the view that the advertisement is more inclined towards advertisement of a HDTV rather than National Geographic as the visual impression is quite appropriate for an advertisement for HD. Moreover, the advertisement is a visual delight due to its innovative concept and photography. The advertisement is created by Saatchi & Saatchi, Amsterdam, Netherlands.
Via Ads of the World
