National Geographic Kids Magazine: Facts stranger than fiction

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Found in the Northwest pacific, Styela Clava is a form of marine invertebrate that consumes it own brain after using it find a place to live.

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In April 2005 an unknown fungus caused thousands of toads to swell up to three times their body size and burst near the city of Hamburg, Germany.
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Holorposencephaly is a rare disease that caused a kitten to be born with one eye and no nose in Oregan on December 28th, 2005

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This is actually an engaging print advertisement campaign launched National Geographic Kids Magazine. The campaign evidently aims at promoting its collectors edition while giving a glimpse that what interesting facts the edition contains. The campaign has been presented in varied forms on a single platform. The presentation style has been based on video games, film’s posters and cover page style of children’s books. The advertisement is showing visuals concerning the interesting fact given in the ads and the depiction of these facts is actually remarkable.

The art direction of the campaign is unbelievable as it shows its variations in a single campaign which is rarely seen these days. The product benefit has been clearly outlined through out the campaign in an effective manner. The punch line of the campaign is, ‘facts stranger than fiction’. The campaign is developed by Fox P2, Cape Town, South Africa.

Via Ad Arena

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