This ambient advertisement campaign was launched by Gold’s Gym to attract new customers for the gym. The idea was to highlight the dream of most men of a good looking and strong body. The campaign’s target was to create awareness among people to come to sign up for the gym. The campaign was carried out at barber shops where a perfect body was printed on the apron of the shop to make people realize how they would look if they work out at Gold’s Gym.
The logo of the gym was inversely printed on the apron that can be seen through mirror. A card of the gym with telephone numbers and addresses was handed out to the customers at the exit. However, the campaign was apparently seemed to be quite restricted as the scope to address large chunk potential customers is absent. Even then, selection of barber shop for the campaign seems to be appropriate. The campaign was created by JWT, Cairo, Egypt.
Via Ad Arena
