This is an intelligent outdoor advertisement campaign launched by Mumbai Traffic Police, India. These coasters were printed with a unique invisible red ink that spread when it is moistened. These coasters were strategically placed on tables at various bar counters in Mumbai. Whenever a customer placed his moist glass of alcohol on it, the red ink starts appearing on the normal faces that gives impression as if her face is bleeding.
The campaign was undertaken with a view to make people aware against hazards of drunken driving and urge them not to drive if drunk. The campaign was definitely based on an original and unique idea to communicate the real message very effectively. The message on the coaster read, ‘Just a reminder: Drunken driving kills’. The campaign is credited to Contract, Mumbai, India.
Via Hout Lust
