MTN, largest cellular service operator of South Africa, has recently launched this television advertisement to maximize its consumer base. But interestingly the advertisement has not mentioned cellular at any point of time. Therefore, it can be concluded that this advertisement was launched to display its strength and intensity of its consumer strength. The advertisement is showing everybody in Johannesburg and especially teenage girls clapping all around.
The campaign seems to be intended to target young girls who are on the verge of leaving their childhood while focusing their social bond and thereby their compulsion to be in touch with cell phones. However, this could be treated as just as an interpretation of the advertisement where the product itself is not mentioned. Further, this interpretation gets strength from the message it has given at the end of the ad that says, ‘go start something’, followed by its punch line, ‘everywhere you go’.
Via Advertolog
