Most accidents on road these days are due to ‘Drive while you talk’ attitude of the drivers even when they know that using mobile phones while driving is dangerous. Use of cell phone while driving is abandoned in Russia.
Motorola found an impressive way to send the message across in an effective way. Drivers who drove down the Russian roads were surprised to see an accident where a car had broken glass panes with a huge Motorola phone peeping through the driver’s seat.
Obviously it was to show that the drivers would end up like that if they gave importance to the cell phone more than their lives. And of course, a sure fire way to grab the attention of the motorists with their product as well. Hope Motorola succeeded in getting the message and their product across effectively!
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