Google Inc., in its fresh move to boost ad programs, has announced the introduction of Google Gadget Ads, which is the latest interactive ad format, at present in an expanded beta with a select group of AdWords advertisers worldwide. Google has also appointed Andy Berndt, from Ogilvy & Mather’s New York office, as managing director of its Creative Lab to fill a dual creative role at the company.
In fact, Gadget ads are non-traditional ad units with interactive, rich media capabilities that not only facilitate advertisers to aim audiences in a flexible and timely manner through the help of frequent updates within the ad unit, but also permit users to attach with advertisement content in a manner static ads have not made possible in the past.
Gadget Ads are can be dubbed as a mixture of all ad formats, targeting methods and pricing options available on the firm’s ad network. Gadget ads can incorporate real-time data feeds, images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both.
Christian Oestlien, the business product manager in charge of the new ad type at Google said, ‘It’s no longer about just buying an ad and having one impression’. He further added, ‘We want to promote the (Gadget Ads) ecosystem. What we love about this creative format is it empowers agencies and advertisers to create what we call truly useful advertising.’
Google in its statement has said, ‘Google plans to show the Gadget Ads on publisher sites in its Adsense advertising network and to sell them at prices set in online auction, as is the case with most of its ad types. Advertisers will be able to pay either on cost- per-click or cost-per-impression bases’.
