Mitsubishi had launched this print advertisement in Chile to promote its SUV range Montero. The advertisement apparently gives impression of an environmentally friendly car. The advertisement has attempted to co-relate animal’s capability with the car, as it has shown animals with specific quality in charge of dispensing their specific duties. While the advertisement is visually very captivating but its message can be a bit difficult to surface with ease.
Interestingly, Cheetah has been shown in driving wheels as it is considered as the fastest animal while octopus in charge of tyre to grip roads. Horses are there for signifying strength of engine. Moreover, the advertisement has so many layers that it has becoming slightly blurred in the presentation of the message. However, the photography and re-touching has been remarkable in the ad. The advertisement was developed by BBDO, Chile.
Via Ads of the World
