This is yet another interesting advertisement campaign launched by Midday newspaper based in Mumbai to celebrate its growth rate and growing reach. The campaign is interestingly used some city snapshot that give impression of an upward moving graphical and statistical presentation. The advertisements are showing bridges, cart and zebra stripes to focus on the growing growth rate of the newspaper.
The shots of Mumbai city has been strategically taken to outline that nothing in the city growing faster than the newspaper. The entire campaign is based on a brilliant idea and a remarkable execution. However, it could have been more appealing if the campaign would have been slightly lucid to address the core issue. The text of the ad reads, ‘At 20%, nothing grows faster in Mumbai.’ The campaign is credited to Marching Ants, Mumbai.
Via Twenty Four
