This is a truly impressive print advertisement published in a Belgian newspaper by an insurance company, Mercator insurances. The advertisement is aiming at promoting its cover for storm damages. Interestingly, this advertisement was published in the newspaper the day after a massive storm inflicted widespread damage in the country. Therefore, the timing of the advertisement was really impressive to draw wide attention.
The concept of the advertisement has also used by McDonald’s in its ad campaign where the ad was well integrated with the editorial content of the newspaper. In this advertisement keeping the same concept as that of McDonald’s, the insurance company inserted the concept of storm and damage as well. And the advertisement has brilliantly displayed the message as the editorial content was displayed going hay wire after storm.
The copy of the ad reads, ‘After the storm you’ll want everything back in it’s place’.
Via Advertising for peanut
