Making influence marketing work – The key points

Dr Prem Digital Healthcare Marketing

Influencer marketing can bring favorable results for your business if you apply the right tricks. The virtual world is overflowing with marketing content generated by different brands. Under this circumstance grabbing the attention of buyers has become more difficult.

In influencer marketing, marketers select brand advocates with established reputation for promoting their products and services. Since these brand advocates already have considerable social media followers, they can easily influence them to try your products. This post discusses proven techniques to help businesses make influence marketing work.

Is influence marketing truly beneficial?


Unlike the traditional marketing techniques, influencer marketing takes patience, monitoring and detailed observation. However, that does not mean it is not beneficial for a business. In the age of cut throat competition, engaging trusted brand advocates to speak for your brand establishes credibility.

Influencer marketing informs consumers about new product launches and helps in earning their trust. Basically, influencer marketing is a type of referral marketing. Instead of just any buyer, here a trusted influencer will be promoting your business. Quite naturally, influence marketing has a better success rate.

Should You Select Influencer Marketing or Advocate Marketing?

Influencer marketing depends on your selection of influential personas that are believed to have great knowledge on your industrial segment. Advocate marketing is done through customers, associates and employees who have experience of either using or handling your business offerings.

Influencers are sort of thought leaders on whom your target audience relies. They have proved their expertise and knowledge in your particular field. On the other hand, advocates are loyal supporters of your brand. They tell others about their positive experience with your business.

Marketers can use both influencer and advocate marketing strategies for success. However, influencer marketing helps in reaching out to a larger mass. Both of these marketing techniques can be used at the same time.

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Identify Influencers with Care


The first step of influencer marketing success is identifying the right influencers in your industrial niche. You search using targeted key word in Google and Twitter to find influencers. Marketers even use different filters like geographic locations to discover influencers. Additionally, utilize influencer identifying sites like SocMetrics, Traackr and Appinions. Of course, finding suitable influencers ensures success in influence marketing.

Focus On Building Relationship

Since the influencers have great rapport with your target audience, building a strong relationship with them is likely to pay off. Communicate with the influencers and gift them free goodie hampers at regular intervals.

Invite them at business events and offer passes to other relevant shows or functions. Such gestures will strengthen your business’s bond with influencers. Surely, the influencers will try to help your business more when they are loyal to it.

Consider Audience Preferences


While looking for influencers keep the target audience in mind. Do not simply choose influencers based on how many social media followers they have. Investigate how much influence they really have on your target audience. At the same time find out what type of content your target audience likes to engage with. Analyzing target audience demographic and using social media analytics will provide sufficient information regarding their preferences. Certainly, considering the choices of your audience improves influencer marketing strategies.

Building solid relationship with industrial influencers is definitely a great marketing strategy. Focus on finding influencers who have a strong hold on your target audience. Put efforts in developing healthy rapport with them. Make sure they know everything there is to know about your business. Also, take into account the preferences, needs, habits and choices of the target audience. Combining influencer marketing with other referral marketing techniques assists in improving your brand image.

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