The paradigm shift has begun already. Research firm Merrill Lynch predicts this year Internet will collect more ad revenues than the magazines. But it seems magazine owners are not worried about the web phenomenon.
They consider it as the new bunch of opportunities. As Nina Link, president-CEO of Magazine Publishers of America puts in, ‘It just says there are more opportunities to reach consumers and make powerful partnerships. The powerful brands and media are going to thrive.’
When clients are increasingly looking at digital media as their favorite domain, some are worried. They feel the technology is new and complex and they can not cop up with the new entrants of the field.
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