Christina Hendricks, who plays Joan Holloway in Mad Men, stars in the new advertising campaign for London Fog, the iconic U.S. rainwear label. The campaign banks on the brands retro images, and Christina is presented accordingly.
The actress follows in the footsteps of Gisele and Eva Longoria as the face of the label.
This move will be more appropriate when we consider the curious fact that the brand has been presented in one the Mad Men episode where it has been presented as the client of fictional ad agency Sterling Coope.
Via: Daily mail