Lynx seducing to clean body grime

Dr Prem Digital Healthcare Marketing

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Body wash ads are always inviting but Lynx liquid shower gel has carried it a step further. ‘Get Dirty’ is not only explicit in its demand but what makes it different from other soap adverts is that the seductress in the ad is smeared with mud requiring some real good washing. Common soap ads show lots of lather on an otherwise clean body but Lynx chose to create its campaign in a genuine fashion.

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