Littering on the beaches is increasingly being focused on due to environmental hazards. On the other side, due to the pressures from environment protection groups, non-profit organization, media and advertising agencies too have become concerned to this very cause. Therefore, even this billboard represents a distorted picture of densely littered throwaways that spread due to insensitiveness of people.
The billboard has a striking strap line that reads, ‘found on Redondo Beach. August 21, 2005’. That means the photograph displayed by the billboard was that of the litter of a single day, collected on 21 of August. The ad has been placed by Surfrider Foundation in a bid to make people aware of protecting beaches. The ad has been created by Saatchi & Saatchi, Los Angeles.
Via Ads of the World
