This is an interesting latest advertisement campaign for Levi’s to promote its Red Tab Jeans. The basic idea of the ad is to show to what extent red tab jeans is inseparable. The ad represents a very good example of exaggeration of idea. The idea is not exactly fresh as the company itself has used this idea before however; the treatment of the idea in this campaign is really exemplary.
The presentation of the advertisement is so effective that there was no need of copy. The ad has been conceptualized by Ogilvy One, Singapore.
Via Ads of the World
