The idea of this advertisement campaign is very simple, stand out of the crowd by donating blood. The donor of the blood has been rightly recognized as an angel or a hero. To portray this idea the campaign has designed the ads in a way that it will not be difficult for people to read between lines and get the message straight. The advertisement was published on the behalf of American Red Cross.
The ad is showing a person in red in the crowd to show how by donating blood a person stands out and persuades people to donate blood. The ad has been created by DiMassimo Carr Brand Associates.
Via Twenty Four
