This print campaign for Land Rover, developed by Y&R Johannesburg, aims to projects the vehicle as powerful enough for long journeys.
This campaign is worth our attention because of its sensible art direction. But, it can not be termed as an out-of-the-box one.
The copy reads: Range Rover Sport. Supercharged
Land Rover. Go Beyond
CREDITS
Advertising Agency: Y&R Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Art Director: Mbuso Ndlovu
Copywriter: Sebastian Schneider
