Almost all the brands try to make a sensuous connection with sex, when it comes to advertising. This connection, an overt expression of shameless attention-seeking syndrome, will be usually distant or illogical. Remember how a car rental company depicted a different highway through a hot babeâs near to-bare legs, from bottom to the unknown destination.
Well, when it comes to self-promotion efforts by advertising agencies, it seems that this sensuous connection is more obvious. We have seen how DDB created a calendar depicting lopsided boobs, and we called it DD Boob. Now, here is another self-promotion effort from another agency which, in a suggestive way, tries to tickle the sensual hormones of the viewers.
This effort, from Advertising Agency: Jump! Comunicação in Brazil, makes us remember a teenagerâs innocent pornographic fantasies over a magazine page. While celebrating its 15th anniversary, it created a two page ad in which the pages were glued together using tiny pieces of adhesive tapes. It suggests the erotic magazine of a 15 year old teenager.
CREDITS
Advertising Agency: Jump! Comunicação, Maringá – Paraná, Brazil
Creative Director: MaurÃcio Borges
Art Director: Thiago Rodrigues
Copywriter: Ana Guadalupe
Photographer: Guilherme Menezes
Via: Scary Ideas
