Advertising. good, bad, and ugly. Sex, love, hat, beauty. advertising consists of all these elements. And it includes pulling your legs, sometimes. Take this example of Kontext language school.
With creative support of McCann Erickson, Belgrade, Serbia, they placed a roll wall inviting people to have a free coffee before the movie, but, it was written in German. Those few, who understood the message, got their coffees. For the others, we played a short ad just before the movie projection.
CREDITS
Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Creative Coaching: Yaniv Mlinarski, Vladimir Popovic, Maja Uzelac, Le Spot, Vladimir Pisot
