There are many ways to promote a novel or a book and authors and publishers are adopting more innovative ways to promote them. We have seen promos for novels. We have seen a guide to bag the boyfriend. And, here is another huge ambient work for maximum Ride.
Maximum Ride is a series about a group of children who can fly. To promote them, Colenso BBDO, Auckland, created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump.
Credits:
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Copywriters /art directors: Rebecca Johnson-Pond, Kimberley Ragan
Photography / Retouching: Kevin Hyde
Producer: Gabrielle Buckle
AM: Krystal Houghton
Art Director: Antonia Baker
Executive Creative Director: Nick Worthington
Design: Rebecca Johnson-Pond and Simon Redwood
