Khaleej Times has published this noteworthy print advertisement to in its fund raising effort to fight breast cancer. The double-edged advertisement has married two aspects, art and increasing problem of breast cancer. In fact, the advertisement campaign was launched with a view to attract people’s attention towards an exhibition of paintings whose collection will be given to an organization involved in fighting this menacing problem. The advertisement has shown a board used in drawing and a painting brush and its reflection gives an impression of breast. This is how the campaign has attempted to combined art and the problem of breast cancer.
The presentation of the campaign is extremely simple and straight and effectively conveys its message across, though slightly taking help from the copy as well. The copy of the advertisement reads, ‘Beat Cancer Through Art. Stories of despair, pain, fortitude, hope and healing, eloquently expressed on canvas. Ayyan, an artist whose art is matched by the bigness of his heart once again uses his talent to spread awareness of breast cancer and help prevent it. His paintings are now on exhibition at BurJuman Centre in Dubai, from October 1 to 31, 2006. All proceeds from the sale of Ayyan’s painting will be donated to the Dr.Hourita Kazim Breast Cancer Research Fund in the UAE. Come support Ayyan’s cause. Help him paint a healthier future for women in the UAE and beyond.’
The advertisement was created by Intermarkets, Dubai.
Via Ad-Dict
