This is an interesting print advertisement campaign launched by Khadim’s shoes in its brand strengthening and brand positioning efforts. The campaign focuses on tough journey of life through distressing moments and at the same time it stresses on the sense of achievement of people. The campaign therefore, aims at hitting the emotional cord of the customers. The advertisements are narrating three different stories of different people who conquered tough times and made their way to success. The advertisements are seemed to be focusing on the fact that in this journey of life of different people one thing was common, their Khadim’s shoes.
The presentation of the campaign is slightly puzzling but its copy overshadowed the graphical representation of the advertisements. The text used in the advertisement to explain stories was actually impressive and remarkable. The art direction of the campaign was also superb. The campaign was developed by Ogilvy & Mather, Kolkata, India.
Via Ads of the World
