Peter McCallum Cancer Center in its fund raising efforts for cancer patients and to commemorate Cancer day launched this print advertisement in Australia. The campaign clearly urging people to buy $1 ticket which would in turn help Connex to help and cure more cancer patients. The advertisements are concentrating at outlining the benefit of donations made by people. The advertisements are showing few words such as hope, help and cure carved out from tickets stressing that buying a ticket would well be translated as providing more hope and cure for cancer patients.
However, the basic idea of the campaign remained extremely weak and the presentation has also been feeble. Though the main message has been delivered in a very straightforward manner but the effectiveness seems to be missing and consequently the campaign is somewhat falling short to be effective. The punch line of the campaign reads, ‘Every ticket will take us closer’. The campaign was developed by Clemenger Harvie Edge, Melbourne, Australia.
Via Ads of the World
