This is another humorous advertisement campaign launched by Keo Karpin hair oil. The campaign has focused on the hair nourishment quality of the hair oil that helps them growing strong. The advertisement are showing the growth of ear hair and nose hair that are not supposed to grow that much that it would required dressing up. The advertisements aim at establishing the fact that the product nourishes that efficiently that even these hairs would come under dressing.
However, the campaign has produced a perfect specimen of an appropriately exaggerated idea. Obviously along with an excellent idea the execution of it is equally powerful. The art direction of the campaign is very well executed to make it somewhat self-expressive. The text of the advertisement reads as, ‘wash hands after use’, which indicates towards that if that stays on there are chances of growing hair on hands. The campaign was developed by Rediffusion DY&R.
Via Twenty Four
