As the much awaited bugs have started surfacing now one by one though bugs are already have made their presence felt in online and print ads but now it is making debut on television screen. BBDO for its client has released two TV spots recently in the genre of ‘bug’ ad campaign. The first one was showing Jeep’s tryst with the gorilla and the other one is showing a hawk’s tryst with the Jeep.
The ad campaign is based on the theme of species and bugs are actually an aerial view of the new Jeep Wranglers carrying typical “tools” of the Jeep lifestyle such as kayaks, surfboards, snowboards and backpacking gear. One only realizes when he takes a side view of Jeep.
