It is a simply fantastic advertisement by Iberia airlines. The uniqueness of the ad campaign is that it has incorporated so many emotional dimensions in its depiction and presented in extreme simplicity. The ad has not aimed at highlighting comfort and concession that an airline provides but the comfort of the loved ones. Apparently, the airline carries not only flesh and blood but even the souls of the human beings to their loved ones.
The most striking aspect of the ad is its simplicity, which has used standard route map lines to connect hearts. What more, the admen have executed a very complicated idea in a very lucid manner. The ad has further depicts the human side to communicate destination. The ad has been created by FCB Tapsa, Spain.
Simply overwhelming.
Via Ads of the World
