White Stripe lead singer Jack White’s Coca Cola commercial is one of a kind. The fizzy drink major plans to show a 100 second promotional advert, ‘What goes around,’ at 1.55 am on Channel 4 on Sunday morning. The ad which features White’s self written track, ‘Love is the truth’ will only be aired once on the Album Chat Show. All the die hard Coca Cola loyalists and ad freaks and Jack White fans may view the advert available here online for a limited period.
Love is the truth; this 70’s sound track sounds refreshingly different than the group’s other music scores. Earlier the band’s, ‘All Around the World’ track has been used by AT&T in its promotional campaign aimed at new year celebration at Times Square. Jack White, it seems (we don’t know whether the feed is part of the campaign or not) is an ardent Coke fan and written one hundred songs (of ten seconds) about Coca Cola when he was teenager.
