Hearst Corporation’s Cosmopolitan, supposedly world’s largest women magazine has inked an exclusive deal with Glam media which offers the web’s first brand immersion and engagement for top advertisers. The deal will give Cosmopolitan’s advertisers access to a fully integrated editorial, shopping and social networking environment. Cosmopolitan Publishing Director says,
We are offering our advertisers one of today’s most powerful integrated print and online campaigns, …this program combines the enormous reach of Cosmopolitan with an unmatched online opportunity. Advertisers need this type of partnership to stay top of mind with a modern audience that uses different types of media to gather information about their brand choices.
Select Cosmopolitan advertisers under this agreement will be able to put their ads/messages/logos alongside contextually relevant editorial content on the Glam.com network. What it means, advertisers will be able to make best use of features like Up to the minute style content, Star page, Shop categories, Interactive quizzes, Videos and other daily fashion and style blog.
