This print advertisement was launched by Jack Astor’s Bar and Grill to announce its Viva Italia Festival. Jack Astor’s is a large chain of restaurants, which is famous for its craft-paper tablecloths where patrons are encouraged to draw on their tables. Therefore, the advertisement revolves around this specialty of the restaurants that has shown people with the reference of drawing which in fact a tablecloth.
The campaign has shown an interesting combination of the drawing and the food served in the restaurant. The basic idea was to emphasize on the peculiarity of the restaurant taking a humorous approach, which is evidently achieved successfully. The copy is equally interesting that reads, ‘The Viva Festival is on now. Don’t make us tell you twice’.
Via Adverbox
