In a bit surprising way countries-as-brands-and-favorite-destination survey by FurureBrand (a global brand consultancy in conjunction with Weber Shandwick conducted the survey) the so perceived numero uno USA comes after Italy and Australia. China evolved as the most improved country brand in recent years.
The survey aims to publish in the World Travel Market, the annual travel and tourism event in London. Variables that were tested include rankings of the country, emerging trends in the industry, travel motivations, challenges industries face, opportunities etc.
Link
Italy image above
