Two top level former Sega executives Bernie Stolar, former president of Sega of America and Chris Gilbert, former executive vice president of sales, marketing and operations announced that they would join a four year old company Adscape Media (formerly known as BiDamic) that’s all set to blend video game advertising with strategic marketing communication. The big duo’s new endeavor only suggest that there is a lot of enthusiasm and scope lie in the video game advertising market where more and more young males and other players are spending more time ever than any other media.
The Real World/Virtual Gateway (RVG) technology, the proprietary solution from the company is described as a “The Real World/Virtual Gateway (RVG) technology” with “two-way text, audio and video communication for financial transactions, receiving rewards or game secrets, entering sweepstakes, downloading game-themed ring tones and many other interactions that are relevant and important to the game itself.”
Via [Next-Gen]
